Athlos

WHAT IS ATHLOS?

Athlos Track is a pro track and field series for women. It was created by Alexis Ohanian to push women’s sports forward. The event runs each year in New York City. You get world-class racing, live music, and cultural programming in one place. The format is built for today’s audience. Fast schedule. Big energy. A show that keeps you locked in. You see elite athletes compete. You feel the culture around them.

The concept

Social content sat at the heart of athlete storytelling for Athlos. We focused on capturing the personalities, routines, and competitive edge of each runner. For Club and Culture, we worked on the social team to edit tight, engaging videos that introduced athletes, highlighted their grind, and built energy for the event. The goal was clear: make people care about the athletes and feel the momentum leading into October 2025. Each clip drove interest, sparked conversation, and helped grow anticipation for race day.

Roles:

• Content Producer

• Editor (tiktok/reels)